Not the first to say it, But platforms SHOULD NOT pick winners among its users. But if so, help the people who need a boost the MOST!
Substack needs to maximize revenue, because remember, it's only taking 10%. So book authors, NYT best sellers and political commentators do get special promotions to be sure. As well as celebrities, influencers and people with strong social media followings. Substack really was only active since 2018 (technically founded near the end of 2017), contrary to popular belief it's barely scaled yet. To become profitable it needs its biggest personalities to exceed expectations in their performance. Since it's all about paid subs.
Influencer marketing is what you do when you are a relatively cash poor startup without a marketing budget. So growth in the app and otherwise is quasi-organic and riding the coattails of the actual writers. A very small number of people actually read its own promotions.
I personally don't care who they promote or why, I just want the ecosystem to grow faster. And not just in the U.S. It's not a meritocracy, your body of work over the last decade actually matters. Very unfortunate that Substack grew off the back of political writers and Twitter, but that's the choice they made at the time.
It's a subscription network, the only metric that actually matters is paid subs growth. There's no reason why you can't have a beehiiv, a ConvertKit, a Locals and a Substack. Many Substack writers have a LinkedIn Newsletter for example. It's never been an this vs. that as paid subs are only one way to make revenue.
Honestly, Wix is where it’s at! You can have a subscription newsletter/blog there, which I had recently learned.
Thanks for the shoutout! Something to keep monitoring the coming months and onwards. Looking around at the media/online landscape and enforcement of 'anti-disinformation' laws, I can't see how the hammer cannot drop on Substack at some point. It is worrying to see that the necessary safeguards / policies are not in place, meaning that they are either unaware or don't care about it. If anyone knows a different way of looking at it, I'd love to hear it. It's weird to see substack leadership not get substack somehow.
I propose channels/newsletter like ours stick together. If Substack does not work out we move elsewhere, together, and take our audiences with us. Together we're stronger and can support each other.
So I am supposed to be disappointed someone left because Substack isn’t a woke monoculture like all other media social or otherwise? I’m not!
Yeah, i got pissed about it too.
The full article is better (just) than the note.
Just be agnostic, don’t recommend anyone on here.
But at least it’s not this, yet :
The insincere phrase "leaning in" is one of the most common toppings on the word salad garbage pile that includes "let's unpack this" and other lame Ted Talkisms for people who want to sound like they are being smarter than they actually are.
We lost a musician already
For a platform claiming to be doing things differently and creating ways forr even the smallest creators to get their content to people... they're doing remarkably the opposite.